Signs of Letting Go by Sue Bergin

There is usually a gap of time between acquiring new technology, and letting go of the old way of doing things.  Depending upon your circumstance, that gap can span hours to days to years.

Lately, we are starting to see signs that Americans are letting go of the old.  The most recent example comes from the cable industry.  In the second quarter of 2012, the U.S. cable TV industry lost more than 400,000 subscribers.  Many experts speculate that the erosion in customer base is due to the availability of free or cheap alternatives, such as Netflix and YouTube.

Even more prevalent is the number of people who have cut the telephone cord in favor of solely relying on their mobile device.

According to a recent 2011 study by the National Center for Health Statistics, 26% of Americans have already opted for cell service only.  In 2010, one in four homes in the U.S. reported no landline.  It’s a trend that, according to the Centers for Disease Control and Prevention, shows no sign of slowing.

This trend appears to be fueled by the middle and lower classes that actively seek ways to reduce household expenses more so than their wealthy counterparts.   Government estimates show that the highest percentage of people who rely solely upon a mobile device for telephone service are located in Arkansas and Mississippi, where many cannot afford to pay for two separate lines.[1]

Click here for an infographic by illustrating how many have cut the cord on cable/satellite services and what devices/services they now use.

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