The Phone that Knows You Better than You Do by Sue Bergin

Every day, the mobile device in your pocket gets just a little bit smarter.

The latest example of how mobile devices can help organize your life comes in the form of the Android app, Friday. Friday is a personal assistant and is billed as a passive automated journal of your life. It tracks all of your mobile activities, collects and indexes them, and builds your own personal “Wikipedia.”

When did you last reach out to your top clients?

Friday knows, and can even tell you how long the call lasted.

How long does it take to get from Client A’s office to Client B’s office? Friday can tell you how long it took last time you did it, and the time before that too.

Are you spreading your business throughout town enough? Friday can tell you how many times you’ve eaten at each of your four favorite eateries this month.

Friday is a passive data collector that leads to “self discovery.” Continue using your mobile device the way you’ve grown to use it, and Friday will collect a treasure trove of information about you. You might even forget your phone is spying on you … I mean, collecting data on you. But, it is. Everything you do is chronicled just in case you might want to go back and examine it at a later date.

The creepiness of this app may outweigh its usefulness, but it is important to know that the data is out there and Silicon Valley (or India in the case of this app) is rapidly finding ways to curate it for us.

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